Search Engine Optimization

Simply put, by making your website more search engine friendly, you’ll appear higher up the results ranking. And it’s a simple fact of the higher the better. And that’s exactly what Search Engine Optimization (SEO) is all about.

Unlike other forms of web advertising, with SEO you don’t have to pay for each visit. Instead the search engine lists and ranks each website according to how relevant they are in relation to the keywords that are being searched for.

The benefits of SEO include:

  • Cost Effective Customer Acquisition
  • Non Variable Marketing Costs
  • Cost Effective Brand Visibility
  • Targeted and Demand Driven Prospects


An approach that gets results
Helping our clients see an impressive return from our SEO activity is central to our approach. We’re sensible and don’t go chasing rankings unless there is a clear indication that the extra visibility will have a significant impact on brand or product awareness, raw traffic or sales.

Our team, that provides competent web services in Cyprus, is made up of genuine industry enthusiasts who use a number of specialist techniques that differentiate us from competitors and drive much better returns for you.

Keyword targeting based on ‘Actuals’
Rather than taking educated guesses when it comes to optimizing your site we prefer to work from actual keyword success. A ‘find out what’s working and do more of it’ approach. We constantly analyze search data (including PPC if appropriate) to uncover terms that are delivering against objectives. Terms that deliver are made central to the mix.

Optimization of website architecture as priority
Poorly designed website architecture is a major barrier to achieving the best results with SEO. Improvements can have a big positive effect in search engine rankings and is why here at RAW we pay special attention to the specifics of website design and development for all our Cyprus and international customers.